FAQs

What is Dead Click Revival?

Dead Click Revival (DCR) is a marketing technology service that turns anonymous website visitors into identified leads. Instead of watching 95%+ of your traffic disappear, DCR helps you capture, identify, and re-engage high-intent visitors using proprietary data integrations and AI-driven enrichment. The result? More CRM contacts, smarter remarketing, and measurable revenue growth — without increasing ad spend.

How is Dead Click Revival different from Google Analytics or other visitor-tracking tools?

Most analytics platforms show numbers, not names. Google and Meta limit remarketing options (especially in restricted industries like firearms or CBD). DCR goes beyond pageview tracking by:

  • Identifying who your visitors are, not just how many

  • Integrating directly into your CRM and email platforms

  • Complying with privacy and opt-out requirements

  • Unlocking remarketing for industries banned or restricted on traditional ad platforms

Think of it as the difference between watching traffic and owning your audience.

What makes Dead Click Revival different from other re-identification services?

System, not software – Many services hand you another tool to manage. DCR is a fully integrated system that plugs directly into your tech stack (CRM, ESP, eCommerce, analytics).

  1. Built by marketers, for marketers – With decades of real-world marketing experience, we know that data without action is useless. Every DCR setup is designed to turn visitor data into triggered campaigns, automations, and sales opportunities.

  2. Custom, evolving builds – No two businesses are the same. Every DCR deployment is tailored to your goals, audience, and tech environment. You’ll have a team you can talk to, strategize with, and optimize alongside as your business grows.

Is Dead Click Revival legal and compliant with privacy laws?

Yes. DCR is fully compliant with major privacy frameworks (GDPR, CCPA, CAN-SPAM). Every identification is backed by consent-based data sources. Visitors can opt out at any time through clear cookie banners and unsubscribe flows.

We don’t sell data. We help you own your own first-party data — the key to marketing in a privacy-first world.

Can Dead Click Revival accidentally market to minors, felons, or restricted contacts (for firearms, alcohol, CBD, etc.)?

No. DCR includes built-in filters to exclude restricted audiences and ensure your outreach stays compliant with your industry’s regulations and insurance requirements. This is especially critical for firearms, cannabis, healthcare, and financial services, where compliance isn’t optional.

How does DCR handle cookie banners and opt-outs?

We work with your existing cookie consent tools (or install one if you don’t have it). All visitors see a transparent notice with the ability to manage preferences. Identified contacts can opt out of future communications at any time.

How many leads can Dead Click Revival actually identify?

Typical clients see 40–60% of anonymous traffic identified, depending on industry and site traffic quality.

For example:

  • A site with 100,000 monthly visitors could identify 40,000–60,000 contacts.

  • Even at a 6% conversion to qualified leads, that’s 2,400–3,600 new opportunities every month.

  • At an average order or contract value of $1,500, that’s $3.6M–$5.4M+ in incremental pipeline value.

What is the ROI of Dead Click Revival?

Email marketing alone delivers $36 for every $1 spent on average. Combine that with DCR’s ability to unlock previously unreachable traffic, and most clients see 5–10x ROI within the first 90 days.

How fast will I see results?

You’ll typically start seeing identified leads flowing into your CRM immediately. Full ROI impact usually builds within 30–90 days, depending on your sales cycle.

What platforms does Dead Click Revival integrate with?

DCR is designed to plug into your existing tech stack. Integrations include:

  • CRMs: HubSpot, Salesforce, Zoho, etc.

  • Email platforms: Klaviyo, Mailchimp, Constant Contact, etc.

  • eCommerce: Shopify, WooCommerce, Magento, BigCommerce

  • Custom websites: WordPress, Webflow, Squarespace, and more

Will DCR slow down my website?

No. The script is lightweight and optimized for performance. It loads asynchronously, so your site speed and user experience remain unaffected.

Do I need a developer to install it?

No coding team required. Most installs take a day. Our onboarding team will walk you through it.

Who benefits most from Dead Click Revival?

DCR is a fit for any brand that relies on website traffic, but it’s especially valuable in:

  • High-value, long-cycle B2B sales (construction, manufacturing, consulting, legal, tech)

  • Retail & eCommerce looking to grow owned email lists and reduce dependency on ads

  • Event-driven marketing (trade shows, competitions, catalogs, senior living inquiries)

  • Restricted industries (firearms, CBD, alcohol, healthcare, finance) where remarketing is blocked

Can Dead Click Revival work with a traditional advertising heavy businesses?

Yes! Many print, outdoor, catalogue or event driven brands use DCR to bridge the gap between offline and online conversion. When a prospect visits your site after interacting with traditional media, DCR helps you identify and connect the dots — ensuring no interest goes dark.

How much does Dead Click Revival cost?

DCR pricing is designed to fit any stage of business — from a few hundred dollars per month for growing brands, to tens of thousands monthly for enterprise-level organizations with massive traffic volumes.

Every DCR integration includes:

  • Visitor identification (40–60% of traffic)

  • Data enrichment

  • CRM + ESP integrations

  • Compliance setup

  • Reporting

  • Dedicated support & ongoing optimization

What if I don’t have a big marketing budget?

DCR is designed to pay for itself quickly by unlocking value from traffic you’re already paying or working for. For new or growing brands, even a modest plan can generate incremental sales that cover the cost many times over.